Question 1

How is a DTC store different from a basic online store?

Accepted Answer

DTC places more emphasis on owned brand experience, direct customer relationships, and ongoing operations. The platform still starts with the same foundations—storefront, products, orders, and customers—and combines them according to business needs.

Question 2

Can we publish brand content and a blog?

Accepted Answer

Yes. The current content capabilities include pages, articles, menus, redirects, files, and related metadata for organizing brand content.

Question 3

Are customer records automatically shared across stores?

Accepted Answer

Store data isolation is the default assumption, so customer records should not be assumed to merge automatically across stores. Multi-store sharing requires an explicit design based on permissions, purpose, and integration scope.

Question 4

Can we create discounts and marketing campaigns?

Accepted Answer

The admin includes discount and campaign management. Actual channel delivery and automated execution depend on current capabilities and connected apps.

Question 5

Can the storefront experience be customized further?

Accepted Answer

You can customize progressively through theme settings, sections, templates, and theme code, or evaluate a custom frontend using the versioned APIs. Scope depends on the chosen theme and development approach.

Own your customers and your data