Question 1

What information is included in a customer profile?

Accepted Answer

Current profiles cover identity details, account state, addresses, marketing consent, tags, internal notes, orders, and purchase summaries.

Question 2

Can I add tags to a customer?

Accepted Answer

Yes. Tags are stored in the current store’s customer profile and can be used for filtering and segmentation.

Question 3

Can I save customer segments?

Accepted Answer

Yes. You can save and reuse segments based on the rules currently provided; this is not an unrestricted custom query language.

Question 4

How is marketing consent recorded?

Accepted Answer

Profiles distinguish subscribed, not subscribed, and unknown. Teams should maintain the state from a valid source and never treat unknown as consent.

Question 5

Can customer data be exported?

Accepted Answer

The admin provides customer exports, and the Headless Admin API supports asynchronous exports protected by token scopes and store isolation.

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